Zhengzhou shoe market, never like this: some merchants of goods unsalable, inventory, warehousing and logistics is backward, the high frequency of bad debts, two or three line brand food wholesalers cake … … at the same time, a number of ideas, innovative and easy to accept new things is the rise of wholesalers.
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Some businesses can not survive the winter
But hang out business brand
Zhengzhou footwear wholesale market is already to have time to change.
“ a large number of old thinking and innovative lack of shoes merchants, is facing the test of life and death. Since last year, the footwear industry has gradually felt the crisis, most people can not touch the direction, lost in confusion. "&rdquo," said Zhang Jinshan, the world's head of Jing Sha shoes.
More and more businesses for a shoe, and not being able to survive the winter, but hang out business cards.
Provide an industry to the Henan Business Daily reporter data show, subject to the old model, the market relocation, the impact of the electricity supplier, Zhengzhou Guangzhou road shoes merchants District five years ago by more than 2250 households to 1900 households. If this continues, the number of businesses will fall to around 1400 in two years.
[pain]
industry chain debts
Homogenization and
Where is the problem?
Zhang Jinshan analysis, first of all, the industry triangle debt problem, “ wholesalers owe manufacturers money, retailers owe wholesalers money, which is a common phenomenon in the industry. Wholesalers in the terminal can not receive accounts, there is no money to manufacturers reconciliation. One aspect of the problem means that one line is dead, so the industry has a high rate of bad debts.
In this regard, &ldquo Heyu sound; ” Brand General Manager Xiao Peng has deep feeling, “ common mode of credit risk and operational risk, the funds are transferred to the wholesalers agents: sell goods back to wholesalers, but cannot get the goods back to the manufacturer wholesaler, resulting in a large backlog of inventory.
Serious homogenization and low price competition, is not around the past, another industry pain point, more than ten years ago “ to goods is king ” grab goods era has long gone. Now, the &ldquo that has always been easy; the old routine ” completely out of order.
[analysis]:
From the terminal of
Wholesalers to die?
Footwear wholesalers still have room to live, but in order to survive for a long time, we must get rid of outdated ideas, complete transformation, and truly from the end of the demand, do a good job outside the footwear products themselves.
“ an excellent wholesalers, who should be the buyers and the resource integration is good: he knows more about the shoes and the market, know what kind of products can be sold in what areas; he knows more about manufacturers, while docking 20~30 different areas of the shoe factory, easier to integrate resources; he can understand more services. The basis for the terminal stores supply, provide training, operations, marketing a full range of trusteeship, helping guide.
Zhang Jinshan said, "“ an excellent wholesaler, should also be a good platform for capital construction.". ” many brands and manufacturers strong partnerships, will fight from manufacturers to a certain account; similarly, brands will also provide long-term cooperation for the terminal stores some accounts, in order to ease the financial pressure on the terminal stores.
If retailers to manufacturers to build a team to buy, you may face a series of problems: to grasp the pulse of the market to buy back the goods do not sell goods; do not sell, then there will be own business risk, inventory risk, capital risk pressure. If you work with an excellent wholesaler, these problems will be solved by wholesalers through distribution of goods.
[future]:
Business transformation, the brand operation of
“ market segmentation and information more transparent, it makes no sense of innovation, no operational ideas, Dan Chunji hopes to market business more difficult to survive: mass consumption to fashion consumption, WeChat order lead into the store traffic declined, merchants need to understand the market, to expand sales channels. ” Zhang Jinshan told the Henan Business Daily reporter, “ now, the footwear industry terminal store profits continued to decline. In the past, shoes to the terminal, the price will be multiplied by 2.3 shelves sold, and now can do 1.8 is good. Every little change is terrible, and it makes the market disappear. Many businesses.
“ today, with floor shop, shop on behalf of the brand stores, and more popular in recent years the collection of store brands, terminal sales accounted for nearly 70% share. Operator transformation and brand operation are important directions for the future development of the industry. &rdquo, Zhang Jinshan said, and that's why the shoe world is more likely to have a brand conscious, innovative, and receptive to new things.
