Recently, the retail giant WAL-MART's chief marketing officer (chief merchandising officer) Steve · Blatt Spiess (Steve Bratspies) said that WAL-MART is focusing on “ light shoes ” on.
“ shining shoes ” will be the trend this year? At least WAL-MART is thinking:
According to the Washington Post, Blatt Spiess said WAL-MART plans to sell 1 million 250 thousand pairs of sneakers in 2017, with total sales of $25 million. &ldquo: the shiny ‘ the shiny shoes ’ we bet that this thing will set off a wave this year, &rdquo, "Blatt Spiess said in an interview.
"Washington Post", the WAL-MART &ldquo ” light shoes; will be officially released in July, black, gray, pink and white four color, the biggest feature is the sole LED lamp is equipped with blue, green and purple. These LED lights are said to last for 8 hours and can be charged via the USB interface.
“ light shoes ” the retail price is about $19.97 (about 136 yuan), Blatter Spiess said, with those international big “ ” compared to the similar design, this price is very affordable WAL-MART shoes.
“ shining shoes ” will be the trend this year? At least WAL-MART is thinking:
Light shoes Elite Lightup
WAL-MART is not the first to be bullish on “ shine shoes ” brand. Former NBA player Stephen · Marbury (Stephon Marbury) in November last year launched its own Starbury brand “ luminous shoes ” Elite Lightup, this shoes price of $49.98 (about 340 yuan). The utility model discloses a new light shoes, including a shoe body and a light emitting device, the shoe sole and a shoe body is on the surface of the vamp, the luminous device comprises a transparent shell, light and control box, outer surface of the transparent shell is put on the shoe, the pack on the transparent sheet the shell, the control box is mounted on the upper surface of the sole, a control switch and a control module is provided with a power supply battery, the control box, the battery, the control switch, the control module and the cold light pieces which are electrically connected in sequence. The utility model has the advantages that: the light as the light source, energy consumption is small and light LED lamp bulb, greatly reduces the power consumption of the light emitting device, light emitting device, prolong usage time, avoiding the problem of short time, light shoes caused by light source energy at the same time, light is a piece of light, light is uniform, greatly improving the luminous effect.
